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Design & UX is the personal blog of Adriaan Fenwick, UX Designer at BSG.
25th of March

Taking Your Dev Team On The UX Journey

Taking your dev team on the UX journey

Last week I gave a talk at the SAUX Cape Town meet-up at 22Seven’s vintage theatre, sponsored by Flow, 22Seven and BSG. The evening was something out of a fantasy: from a popcorn machine that greeted you at the door leading into a moody red-seated theatre with big giant pencils and ink pots completing the scene.

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Categories:  Talks Techniques
31st of October

Walkers. Flesh Eating Personas

With a whispering breath of warm light the sun carved its final shadow on the girl with the golden hair. This is the closest I’ve been to her and I could finally see her every detail, every little scar telling its own story of a hard enduring journey. I have been watching her for days, observing her every move, studying each unnatural behavior and I was mesmirised…but things were about to take a turn for the worse as she suddenly became very aware of my presence next to her.
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Categories:  User Experience
29th of September

Usability Testing – You Owe It To Your Users

Unhappy Users

“How’s the UX? Is it intuitive? Is it user friendly? Will people understand it?” These are some of the nuances of how the conversation has shifted from “Make it pop!” or “It’s not edgy enough” amongst clients, product owners and teams in todays world of designing products.

Although there are good intentions behind these types of conversations, the big problem is that the people driving these conversations aren’t aware of what it requires to get to this euphoric state of delighting users through a great user experience.

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Categories:  Usability Testing

Antoine-de-Saint-Exupe“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
Antoine de Saint-Exupery

24th of September

I Love UX Design. What is a UX Designer?

If you are new to ux design or simply want to understand the world of a ux designer a little better, this awesome two-part video gives a high level view of what a ux designer does. The videos were created by Viran Anuradha Dayaratne which gives praise to ux designers in their quest for creating better experiences around the world.

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Categories:  User Experience


Adriaan Fenwick.
Helping man and machine get better acquainted.

UX Designer at BSG.
Leading the product design for MyWorkLife.

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